Alumnae
HAARTS 2026
Kelsey Scroggins Groome ’00
MODERATOR
HEAD OF STRATEGIC PARTNERSHIPS AND GLOBAL DEVELOPMENT, THE NEW SCHOOL/ PARSONS SCHOOL OF DESIGN
HEAD OF STRATEGIC PARTNERSHIPS AND GLOBAL DEVELOPMENT, THE NEW SCHOOL/ PARSONS SCHOOL OF DESIGN
Kelsey Groome brings over 15 years of experience in business
development, strategic partnerships, and international expansion
across the retail, luxury, design, and real estate sectors. She has
worked extensively with global brands and institutional partners to
drive growth, launch new ventures, and structure cross-border
transactions.
Kelsey currently leads Global Development and Strategic
Partnerships for The New School / Parsons School of Design, where
she is responsible for expanding Parsons’ global footprint and building industry-defining
collaborations across fashion, design, technology, and the creative economy. Her work strengthens
Parsons’ role as a global leader in design education by forging high-impact partnerships, advancing
academic innovation, and connecting students and faculty with leading organizations around the
world.
Prior to joining Parsons, Kelsey served as Co-Head of TRAUB Consulting, where she advised luxury
brands, global retailers and developers across the Middle East, North America, Europe, Asia, and
Latin America. She played a pivotal role in launching brands in more than ten countries and shaped
large-scale developments such as Hudson Yards in New York and The Galleria / Al Maryah Central
in Abu Dhabi. Her longstanding advisory work with the Al Tayer Group further deepened her
expertise in global fashion retail, brand expansion, and market strategy.
Kelsey is recognized as a thought leader at the intersection of retail, real estate, and innovation. She
has championed the emergence of digitally native brands and experiential retail and has been an
advisor to cultural institutions such as the MoMA and The Frick Collection. She currently serves on
the Board of Directors of Streetsense, a strategy and design firm in joint venture with CBRE, and is
on the Alumnae Board of The Hockaday School in Dallas, Texas.
Kelsey began her career in investment banking at Thomas Weisel Partners (now Stifel) and holds
an MBA from Columbia Business School and a BBA in Finance with University Honors from The
University of Texas at Austin. She resides in New York City with her husband and two children.
development, strategic partnerships, and international expansion
across the retail, luxury, design, and real estate sectors. She has
worked extensively with global brands and institutional partners to
drive growth, launch new ventures, and structure cross-border
transactions.
Kelsey currently leads Global Development and Strategic
Partnerships for The New School / Parsons School of Design, where
she is responsible for expanding Parsons’ global footprint and building industry-defining
collaborations across fashion, design, technology, and the creative economy. Her work strengthens
Parsons’ role as a global leader in design education by forging high-impact partnerships, advancing
academic innovation, and connecting students and faculty with leading organizations around the
world.
Prior to joining Parsons, Kelsey served as Co-Head of TRAUB Consulting, where she advised luxury
brands, global retailers and developers across the Middle East, North America, Europe, Asia, and
Latin America. She played a pivotal role in launching brands in more than ten countries and shaped
large-scale developments such as Hudson Yards in New York and The Galleria / Al Maryah Central
in Abu Dhabi. Her longstanding advisory work with the Al Tayer Group further deepened her
expertise in global fashion retail, brand expansion, and market strategy.
Kelsey is recognized as a thought leader at the intersection of retail, real estate, and innovation. She
has championed the emergence of digitally native brands and experiential retail and has been an
advisor to cultural institutions such as the MoMA and The Frick Collection. She currently serves on
the Board of Directors of Streetsense, a strategy and design firm in joint venture with CBRE, and is
on the Alumnae Board of The Hockaday School in Dallas, Texas.
Kelsey began her career in investment banking at Thomas Weisel Partners (now Stifel) and holds
an MBA from Columbia Business School and a BBA in Finance with University Honors from The
University of Texas at Austin. She resides in New York City with her husband and two children.
The Hockaday School
Within the private school community, The Hockaday School is an independent college-preparatory day school for girls from grades PK–12 located in Dallas, Texas. Students realize their limitless potential through challenging academic curricula, arts, athletics, and extracurricular programs so that they are inspired to lead lives of purpose and impact.
The Hockaday School does not discriminate on the basis of race, color, national origin, ethnicity, creed, religion, sexual orientation, disability, or any other status protected by applicable law in the administration of its educational, admissions, financial aid, athletic, and other policies and programs.
The Hockaday School does not discriminate on the basis of race, color, national origin, ethnicity, creed, religion, sexual orientation, disability, or any other status protected by applicable law in the administration of its educational, admissions, financial aid, athletic, and other policies and programs.