Alumnae
HAARTS 2026
Anne Schwitters Smith ’92
MERCHANDISING AND PRODUCT MARKETING EXECUTIVE
Scarborough, Maine
Anne Smith is a consumer-brand executive with deep expertise in merchandising, product strategy, and customer insights. A Hockaday and Wellesley graduate, she has spent her career at L.L.Bean and Cole Haan leading multi-category teams and shaping the product stories, assortments, and go-to-market strategies that deliver covetable, high-impact products customers love. She is known for blending creative intuition with analytical rigor to build relevance, strengthen loyalty, and drive sustainable growth.
Beyond her corporate work, Anne serves as Vice Commodore of the Prouts Neck Yacht Club, supporting governance and youth programming. A passionate traveler and lifelong learner, she has explored all 50 states and more than 55 countries and enjoys sailing, tennis, golf, cooking, and time with her family.
The Hockaday School
Within the private school community, The Hockaday School is an independent college-preparatory day school for girls from grades PK–12 located in Dallas, Texas. Students realize their limitless potential through challenging academic curricula, arts, athletics, and extracurricular programs so that they are inspired to lead lives of purpose and impact.
The Hockaday School does not discriminate on the basis of race, color, national origin, ethnicity, creed, religion, sexual orientation, disability, or any other status protected by applicable law in the administration of its educational, admissions, financial aid, athletic, and other policies and programs.
The Hockaday School does not discriminate on the basis of race, color, national origin, ethnicity, creed, religion, sexual orientation, disability, or any other status protected by applicable law in the administration of its educational, admissions, financial aid, athletic, and other policies and programs.